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KROGER 2023 INFLUENCER GIVEAWAYSocial Media Content Brief
Social Media Content Brief
The Opportunity
Carbone Fine Food sauces are crafted by our award-winning chefs and feature the same fresh, quality ingredients found in the brand's iconic restaurants, including some of the world's best tasting tomatoes, grown in volcanic ash and handpicked in Italy. Now available in Kroger stores nationwide, you can enjoy our best-selling Marinara, Tomato Basil, Arrabbiata and Roasted Garlic sauces that truly deliver on the promise of unequaled flavor. Even better, the Carbone sauces will be on sale for $6.99 from July 16th through August 26th, with an additional $1 OFF digital coupon from July 16th through July 29th.
Grand Prize (1):
● Major Food Group Reservation and Dinner (up to $300) for Two
● $250 Gift Card to your local Kroger storeContent Asks and Deliverables:
- Curate and post the below social content to your owned channel(s), highlighting that Carbone Fine Food pasta sauces are now available at your local Kroger stores, including all banners (i.e. Kroger, Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay Less, Baker's, Gerbes, Harris Teeter, Pick 'n Save, Metro Market, and Mariano's)
- One (1) Instagram Reel (to be posted in-feed)
o Posts should include in-store content, featuring Carbone pasta sauces.
■ Examples:
● Video of Shopping Cart
● Frame showing outside of the store
● The sauce at the shelf
● Grocery Haul showing the retailers bag/branding
● One (1) Instagram Story
○ Tag the brand handle: @carbonefinefood in posts
○ Include at least two CTAs in your content/post caption (as applicable)
■ Examples:
● Head to to your nearest Kroger location to find your new favorite sauce today!
● Shop now at King Soopers to start recreating your favorite restaurant quality meals at home!
● Comment down below what your favorite Carbone Fine Food recipes are so I can try those out too!
● SO excited to see that @carbonefinefood sauces are now available at Fry’s!
●Follow @carbonefinefood
● Please share the content with us as it will appear when it’s live, but we also must receive the raw images/video files (no text overlay, GIFs, tappable elements, etc) with us via email.
● Permission to utilize content on CFF owned social channels in perpetuity
● Submit entry to caitlin@carbonefinefood.com
Timing
Content to be posted organically and files shared with Carbone Fine Food team.
○ Content to be delivered/ go live on your channels no later than 8/15/23 .
Content Guidelines
DO
● Be sure content captures components of the brand’s ethos - it should be artful and tasteful, while maintaining your individual aesthetic.
● Feature sauces in social media posts, while maintaining an organic feel in the content.
DO NOT
● Lose what makes your aesthetic unique and authentic
● Include anything that could be construed as inappropriate.
Content Promotion on Ad Hoc Basis
● We may promote content on an ad hoc basis.
● Instagram Requirements:
o Aspect ratio must be 9:16 or between 4:5 and 1.91:1. If you're having trouble capturing a story with the correct aspect ratio, we recommend taking the story with the camera in the Instagram App.
o Reels must be 30 seconds or less in order for the content to be boosted, but depending on context of full video i.e. recipe content, share a cut down and full version for review.
o Tappable elements - You can use up to five of the following interactive elements: location sticker, hashtag sticker, tappable text and @mention stickers. Or you can use one countdown sticker. Also avoid the polling sticker and the Swipe Up CTA on the creative that is intended for use with ads. You should avoid using emojis, GIFs, music stickers, link stickers, more than one sticker and more complex creative tools.